The pandemic's effects on the economy have led retailers to reassess and reexamine opportunities for partnerships so that they will be better equipped to thrive through the uncertainties ahead in the market. Though some might be vulnerable, merging with sectors that have flourished in the past few months could lead to new opportunities that fortify customer relationships and expand cash flow. John Potter, a partner in the US Deals Sector at PwC, discusses mergers and acquisitions, how the effects of the pandemic have shifted business strategies, and opportunities for investments in retail.

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