Raising prices—it’s one of the most dreaded tasks for pet business owners, but it’s also one of the most necessary. How do you do it without scaring off customers? How much is too much? And what’s the best way to communicate the change so clients actually understand the value behind it? In this episode, we’re tackling all of it.

You’ll learn the right and wrong ways to raise prices, how to handle customer pushback, and why pricing strategically is key to keeping your business strong and sustainable. If the thought of a price increase makes you nervous, this is the episode that will change your mindset and give you the confidence to do it right.