Intro

Oftentimes, agency owners position their personal brands separately from their agencies' brands. This isn't always ideal for business development. That's why dynamic strategists like Jason Mudd suggest agency principals make greater strides to leverage their personal brands to market their businesses.

What you will learn in this episode:

• How agency owners can invest 50% of their time into business development while also investing in their personal brands.
• The importance of leveraging diversity and inclusion when engaging with third-party business development opportunities.
• The benefits of ranking promotional opportunities based on the level that they fit your brand's needs.
• The value of niche promotional opportunities, especially when you assign them to lower-ranking members of your organization as needed.
• How to select and categorize promotional opportunities for your agency and personal brand.

Bio

Jason Mudd is a trusted adviser and dynamic strategist to some of America's most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

He is the CEO and managing partner of Axia Public Relations. According to Forbes magazine, Axia is one of America's Best PR Agencies.

Jason is a professional public speaker, an Emmy Award-winning, accredited public relations practitioner, author, podcaster, and entrepreneur.

Resources:

Website: https://www.axiapr.com/

LinkedIn Personal: https://www.linkedin.com/in/jasonmudd/

LinkedIn Business: https://www.linkedin.com/company/axiapr/