In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013.

She also specializes in a very interesting niche in the jewelry industry, supporting jewelers who make proprietary and branded products, specifically proprietary diamond cuts. Through her branding expertise and her agency TC Brand Consulting as well as her Post Purchase Navigating Training Program (PPN), she helps jewelers protect their brand valuation post purchase.

She also sees opportunities for women to thrive and grow exponentially and founded a women's business network called Women Beyond the Table (WBTT).

In this episode, we discuss:

• The role that brand storytelling plays in marketing, especially for a unique and/or proprietary product
• What the jewelry industry needs more of
• Why and how jewelry brands should care about post-purchase valuation as well as the customer experience overall
• …and more!

Sparkle Award:

Swarovski - https://www.adweek.com/brand-marketing/accessory-brand-swarovski-wants-to-be-a-part-of-consumers-self-improvement/

News Articles:

The only two things that matter in marketing - https://martech.org/the-only-two-things-that-matter-in-marketing/

LVMH Americas CTO on the bold "connection" strategy that will define luxury retail - https://www.retailbrew.com/stories/2022/08/26/lvmh-americas-cto-on-the-bold-connection-strategy-that-will-define-luxury-retail

Pandora CEO Talks Affordable Luxury and the Price Of Silver - https://www.thestreet.com/investing/pandora-ceo-jewelry-trends

Other Links from the Episode:

https://tcbrandconsulting.com/

https://www.linkedin.com/in/tammy-cohen-915815143/

Transcript: https://joyjoya.com/tammy-cohen-jewelry-branding