July 03, 2020

#1953 Case Study: Distillery turns craft hand sanitizer to meet local demand

Joining me is a Mixergy listener who has been distilling spirits in Huntington Beach. The distillery was doing so well that earlier this year they were hiring and starting construction on a bigger facility. Then COVID hit and everything came to a halt.

But then something else happened. They started getting emails, tons and tons of emails, asking for hand sanitizer.

So they pivoted to meet the local demand. Elena Kornoff is the co-founder of Surf City Still Works, a Huntington Beach distillery. I want to find out how she came up with the idea and how things changed after COVID.

Elena Kornoff is the co-founder of Surf City Still Works, a Huntington Beach distillery.

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