September 16, 2020

#1985 How to evolve when competitors copy

Today’s guest feels that entrepreneurship is about giving yourself the freedom, the freedom to live the life that you want.

I’m fascinated by him because Lee LeFever co-created Common Craft, a site that makes technology easy for people to understand. Here’s are some examples: Google hired him to create a video to explain Google drive. Dropbox famously featured his video to explain the new idea of Dropbox.

I thought all these new video apps would have crushed his business. But they didn’t. He kept evolving. We’re going to find out how in this interview.

Lee LeFever is the co-creator of Common Craft which produces ready-made videos and visuals that help educators explain complex ideas quickly. He’s also the author of Big Enough: Building a Business that Scales with Your Lifestyle.

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