Ivan Ostojic was recently named Chief Business Officer of Infobip, the Communications Platform as a Service (CPaaS) which, in 2020, became the first Croatian company to reach unicorn status. In the past 12 months alone, over 5 billion people have used Infobip solutions and services. Ivan joins me on Tech Talks Daily to share the story behind the company. We discuss the new Adobe partnership and how the company introduced SMS and WhatsApp messaging for Adobe Commerce customers. This means customers can get real-time alerts via texts or WhatsApp with information related to stock levels, personalized special offers, and order tracking, adding value to the Adobe Commerce experience. We also discuss how Infobip recently secured funding of $500m, advised by Morgan Stanley and led by funds managed by the Credit Group of Ares Management Corporation and funds and accounts managed by BlackRock. We also explore several macro trends in the API market, the rise of CPaaS, the unicorn effect, and more.