<p>The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.</p>

The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.

<p>The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&amp;A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.</p>

2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

Business

Marketing

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

Share 2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

Sign up to save your podcasts

2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

More shows like GTM Live

Freakonomics Radio

The Tim Ferriss Show

The Bill Simmons Podcast

Economist Podcasts

The Official SaaStr Podcast: SaaS | Founders | Investors

Pivot

The a16z Show

The Daily

Interesting Times with Ross Douthat

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

The Ezra Klein Show

The Dave Gerhardt Show (from Exit Five)

Marketing Against The Grain

We Are ENCODED