According to research conducted by Knut Haanaes, Dean of the Global Leadership Institute at the World Economic Forum, just 2% of companies consistently outperform their peers on both growth and profitability during good and bad times. What is a 2% company, and how can yours become one? Read more: https://on.bcg.com/2XfSKmL

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About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s strategy think tank, dedicated to exploring and developing valuable new insights from business, technology, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, follow us on Twitter: @BCGHenderson