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This week, the whole gang is in the studio with two powerhouses in the floral industry — Liza Roeser and Jennifer Barnard of Fifty Flowers. These floral superhumans dive into how they got started, what drives them, and how their community, Women in Flowers, is creating space for empowerment, collaboration, and fearless leadership.

Mike makes a heartfelt confession, Liza reveals a bold new philosophy that’s reshaping how she leads, and we hear firsthand how this dynamic duo is planning for the future — five years ahead and fearlessly.

From Peace Corps roots to family business beginnings, Liza and Jen remind us what it means to lead with intention, confidence, and clarity. They’re building a smarter, more supportive industry by surrounding themselves with brilliant minds — and becoming better in the process.

You'll hear about the exciting launch of the first Women in Flowers in-person retreat, the deep synergy between Fifty Flowers and Jet Fresh Flowers, and the inspiring global impact these women are making.

This episode is packed with laughs, real talk, and of course, pure intentions. Don’t miss it.

To learn more about Fifty Flowers, visit https://fiftyflowers.com/

Follow Liza at https://www.instagram.com/theflowerceo/

Follow Jen https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAASTUKcBTxheLbPCt_-NqEwVqJ09Yg4OBwE&keywords=jennifer%20barnard%2C%20aaf&origin=RICH_QUERY_SUGGESTION&position=2&searchId=959b399a-8ceb-47e0-978d-617cc126eeaa&sid=.Wx&spellCorrectionEnabled=false

Learn more about Women in Flowers https://www.instagram.com/_womeninflowers/

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On this week’s episode of 2 Fat Guys Talking Flowers, we’re two Fat Guys short—but don’t worry, the Marketing Dream Team is here to save the day! Ryan, Mimi, and Joel take the reins and get the chance to reconnect with the one and only Sheldon.

Now, funny story… the original podcast file went poof thanks to a tech fail (RIP audio), but lucky for us, Sheldon was down to chat twice—and honestly, he’s worth it.

Sheldon is the store manager and head designer at Flowers by Michelle in Las Vegas, and he’s crushing it in the floral world. He’s a proud member of the SAF Next Gen Committee, and credits his family and the Next Gen community for helping him bloom with confidence and connections.

With over a decade in the floral game, Sheldon now runs the family shop like a boss and is currently a finalist in the Dueling Delphinium Design Challenge hosted by Details + Ball SB. At just 25 years old, he’s already a trendsetter, a design force, and one to watch in the industry.

We’re thrilled to have Sheldon on the podcast (TWICE) and even more excited to keep watching him make waves in the industry. This episode is packed with insight, laughs, food talk and inspiration—don’t miss it!

No stopping Sheldon, well except Dolphins. https://www.instagram.com/sheldon_jens/     https://www.flowersbymichelle.com 

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This week on 2 Fat Guys Talking Flowers, the Fatty’s are joined by special guest Madison Greene, Marketing Coordinator for That Flower Feeling (TFF). Madison stops by to share all the exciting details about TFF’s new Ambassador Program. They’re looking for passionate individuals to help spread the word about the incredible impact flowers can have on mental well-being.

If you're interested in becoming an ambassador, fill out this form: Ambassador Form or email Madison at [email protected].

In true 2 Fat Guys fashion, we also dive into some bad, the topic of tariffs. The entire world, floral and beyond are buzzing about the impact of tariffs, but as always, Head Coach Mike reminds us that our industry will weather these challenges and come out strong.  

Become a TFF Ambassador! | WorkForms

From requests, feedback to data collection and more. Turn your insights into action with customizable WorkForms. 

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This week on 2 Fat Guys Talking Flowers, the spotlight is on... us! That’s right; the Fat Guys Crew takes over the mic to chat about everything from hilarious AI roasts to the joys of running an independent boutique farm. We’re also sharing some exciting news—Fresh Fest 2025 is officially on the horizon! Tune in to hear the big reveal of the date and location for this year’s highly anticipated event. Want to learn more about Fresh Fest? Reach out to Mimi at [email protected]. It’s an episode packed with laughs & insights.  

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In this episode of 2 Fat Guys Talking Flowers, we’re chatting with the one and only Christine Guenther, the energetic, empowering, and ridiculously creative force behind WildFlower | stem + sundry! Known as the Local Flower Dealer and Flower Momma, Christine took her hospitality education and opened not one, not two, but THREE (yep, THREE!) floral and boutique gift shops across Maryland—most recently opening their new location on Valentine's Day. Talk about perfect timing & guts, right?

Christine is here to share the secret sauce behind turning a passion for customer experience into a flourishing business, and how to keep your blooms—and your business—thriving, even through tough times. Spoiler alert: it’s all about following your gut, surrounding yourself with great people, and maybe a little bit of serendipity sprinkled in.

But Christine’s not just about creating beautiful arrangements—she’s out there advocating for florists everywhere. Fresh from her trip to Capitol Hill, she’s giving us the lowdown on Congressional Action Days (CAD), & how she spotted out Edwin. Christine is serving on the Retail Council at SAF, and making sure the world knows florists are serious business.

In thissheisode, Christine shares how her and her partner, Joey created a growing brand, support their community, and keep their customer experience as top priority—all while they started a beautiful family.  Plus, get the inside scoop on how WildFlower manages to stay on trend and totally in tune with the next big thing.

Ready to get inspired, laugh a little, and maybe even cry? Then hit play and get ready for some bold, beautiful, and downright honest conversation with the one and only Flower Momma, Christine Guenther. Plus check out her Merch!!!

https://www.wildflowermd.com

https://www.instagram.com/wildflowermd1/

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In this week’s episode of 2 Fat Guys Talking Flowers, we’re excited to welcome Belen Garcia and Cristina Maldonado from Florsani in Ecuador. Founded in 2006, Florsani has made it their mission to remain a socially responsible company, dedicated to cultivating fulfilling lives for their team, clients, and flowers. With over 240 hectares of land, Florsani is one of the largest Gypsophila growers in the world, alongside producing 33 other flowering products—think Simba’s Pride Land in bloom!

Florsani operates by four core principles represented in their logo as petals:
Self-Improvement, Leading by Example, Evolve, and Contribute to Every Part of the System.

They follow the principles of Kaizen, a Japanese philosophy that focuses on continuous improvement, which they apply both on the farm and in their management practices. Every member of the team graduates from Florsani University, ensuring they practice what they preach, growing alongside their community.

The impact of these values is clear—Florsani has become a successful, sustainable business that supports more than 900 workers in the community. Their commitment goes beyond flowers, with an emphasis on human quality of life, environmental care, and exceptional customer service. They also run inspiring social programs, including the Pollinator Program (Abeja), a Pet Rehoming Program, a Football & Art School, and a program connecting the elderly to the land and community.

Join the Fatties as Belen and Cristina share the incredible story of Florsani, their team, and their ambitious goals to create more jobs and opportunities in Ecuador. Get ready for an inspiring conversation about passion, growth, and the future of this flourishing business!

https://www.instagram.com/florsani_flowers/

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This week on 2 Fat Guys Talking Flowers, we bring you a quickish episode. With a full bouquet of updates from the past week of Jet Fresh Industry events. We start with the NYBG Orchid Gala Dinner in New York, where Mimi was the ultimate plus-one (Carlos’s honorary date, to be exact). Next, we catch up with Olga, who gave us a quick but sweet rundown of her week volunteering at the Philly Flower Show with the Bill Schaffer Team. Then, Ryan plugs in and shares all about Fleurs De Ville, giving us a glimpse of all the work that went into the dazzling Downton Abbey-inspired displays at Bal Harbor in Miami, FL. 

Right after, Fern and Connor were out on the greens for the WFFSA Golf Tournament, setting the stage for a whirlwind WFFSA week. Join the team (minus Mike, we know we miss him too) as we dish on tariffs, networking, partying, and all the flower-filled connections made in just ONE week at Jet Fresh Flowers. Did we mention that every room at Jet Fresh was booked for meetings? That’s why we recorded this episode in the Jet Fresh Kitchen, with coffee brewing, tons of interruptions and Ryan’s Tiramisu Brownies making the rounds. Grab a seat at the table, folks – Let’s just say, we’ve got more chatter than a cooking show! 

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On this episode of 2 Fat Guys Talking Flowers, we’re joined by the one and only Megan Gerace, Social Media & Account Executive at GravityFree — and a true digital dynamo with a passion for marketing, adventure, and all things floral! From managing online reputations to creating content that pops, Megan is a details devotee, content creator, and social media rock star who knows how to keep florists ahead of the curve.

Megan shares her top must-have tools from the GravityFree Marketing Toolbox, Google review tips and tricks. We also dive into the magic behind the Bloomanti Retreat, an unforgettable experience blending creativity, community, and inspiration.

But that’s not all — Megan opens up about her new role as Committee Chairperson of Next Gen, why it’s so important to her, and her exciting vision for how this groundbreaking event will evolve over the next few years. Plus, she reveals how she stays on top of the ever-changing world of digital marketing, offering practical tips and insights every florist can use to shine online.

Whether you’re a flower pro looking to level up your marketing game or just love hearing from inspiring voices in the industry, this episode is packed with energy, ideas, and plenty of floral fun.

Grab your favorite bloom-inspired beverage and tune in for a conversation you won’t want to miss! 🌼

Learn more about Megan and Gravity Free at http://gravityfree.com/

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On this episode of 2 Fat Guys Talking Flowers, we’re joined by the one and only Holly Haveman—a world traveler, businesswoman, and artist on demand! As a second-generation florist with a flair for Supply Chain Management and a serious case of wanderlust, Holly brings an exciting global spin to her family’s shop, Kennedy’s, in Grand Rapids, Michigan. With her perfect mix of business savvy and artistic spirit, Holly spills the beans on her journey back into the the floral world and how she manages to keep things fun with her family by her side. 

Holly takes us through her fascinating journey, from the corporate world of Fortune 500 companies to hands-on floral work in places like Singapore and Australia. She also gives us the inside scoop on her upcoming session at Next Gen, where she’ll be dishing out tips on guided meditation and work/life balance—essential tools for all of us.   

Holly opens up her latest adventures (and yes, they involve flowers!), from the Rose bowl to watching the Monarch Butterflies Migration in Mexico. Her spontaneous spirit keeps things fresh and exciting, driving her to explore new places and steadily increasing her list of visited countries—she’s already been to 20.5% of the world’s nations! 

So, grab a cup of coffee and tune in for a fun-filled chat about the floral industry, Holly’s exciting adventures, and all the ways she juggles creativity and business like a pro! 

@travelingwithjoy @kennedyfloral  

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Flower Fatties, it’s go time! After a couple of hectic weeks, the 2 Fat Guys Talking Flowers crew got together to share some Flower holiday stats, Man Boob stories, and, of course, more food tastings! 

The JF Building has officially been open for 171 hours and counting, and in that time, we've devoured over 35 lbs of Mommy Blacks candy. The crew has been working around the clock, but none more than our warehouse and shipping team! 

While there’s no official guest this week, we’re here to motivate you to push through this busy day. We’re sending positive vibes to everyone in the industry, wishing you success, and to your customers – we hope they have an awesome experience with your flowers. 

Let’s spread that contagious Flower Feeling and keep it rolling!