Kara Goldin is the founder and CEO of Hint Inc. and former tech executive at AOL. You've probably seen Hint flavored water in your grocery store boasting no sweeteners or anything artificial. She thought of the idea while trying to kick her Diet Coke habit, which was up to 12 cans on some days, and couldn't find a naturally-flavored water with no additives. She started experimenting in her kitchen, boiling fruit and adding it to water. The result became the company that she launched in 2005 while pregnant with her fourth child: Hint Inc. Since then Goldin has been named one of Fortune's Most Powerful Women Entrepreneurs and Forbes' 40 Women to Watch Over 40. In this episode she talks about how she created her company from the ground up, infiltrating the beverage industry, and her advice for any entrepreneur trying to build something. Like what we're doing? Leave a review! ----> http://bit.ly/2ks4f90 Check out our other podcasts: http://bit.ly/2eBJMNa Hint's website: www.drinkhint.com Hint on Twitter: @HintWater Kara Goldin on Twitter: @KaraGoldin Learn more about your ad choices. Visit megaphone.fm/adchoices