November 26, 2024

20: Sherrie Moore Uses Data and Experimentation to Understand and Optimize Whiskey Flavor and Consistency

56 minutes

There aren’t many problems in whiskey that Sherrie Moore hasn’t tackled and solved. Over her 30+ years at Tennessee’s renowned Jack Daniel’s distillery, she’s worked in just about every role imaginable—from chemist and processing manager to barrel warehousing manager and, eventually, director of whiskey production. She’s since directed whiskey production for Nearest Green Distillery, and for the past few years she has expanded her scope to help smaller brands dial in processes, products, and operations.

In this episode, Moore and host Sydney Jones discuss:

Understanding tradition before getting into experimentation

Jack Daniel’s experiments to reduce the angel’s share

Managing a distillery through periods of overproduction and rebalancing

Understanding the impact of toast versus char

Newer research from ISC Barrels on barrel preparation

Creating greater consistency, not just quality

Understanding the dynamics of barrel warehouses

Evaluating with the eyes to understand flavor

Collecting data on consumer preference through tasting-room experiments

And more.

Brought to you by:

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