Everyday MBA

200: Cracking the Code to Customer Loyalty


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Episode 200 - Sandy Rogers, leader of FranklinCovey's Loyalty Practice, discusses the book "Leading Loyalty" -- a #1 New Release on Amazon -- and ways to crack the code to customer loyalty. Sandy was previously senior vice president at Enterprise Rent-A-Car and during his 14 years there managed the turnaround of the London, England, operation and led the teams that developed Enterprise's system for improving customer service across all branches. He is a graduate of Duke and Harvard Business School. Listen for three action items you can use today.

Host, Kevin Craine

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Everyday MBABy Kevin Craine

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