What if you could close high-value clients... without pitching, posturing, or even talking about what you sell?

This week's guest, Corey Lilburn, is a senior consultant and shareholder at Acrisure, a $35B global insurance and fintech firm. From selling Cutco knives to advising enterprise clients, Corey's success comes from mastering the timing, psychology, and nuance of complex sales.

Corey shares the real sales skills that matter in today's market, the habits that create consistent closers, how to make renewals a non-event, and why self-funding might make sense sooner than you think. He also shares what Mark Cuban is getting right about pharma... and how a Sinatra impersonator helped him close a major deal.

Plus, we dig into the evolution of Bay Area Advisors and how their Martinis for Moffitt event has raised over $4 million for cancer research.

If you're selling high-ticket services or navigating long sales cycles, this one's packed with real strategies that actually work.

Tune in and learn how to sell anything to anyone.

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This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

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Key Takeaways:

• 00:00:00 Intro

• 00:01:37 Essential skills for mastering sales

• 00:05:03 How AI will impact insurance in the next 5 years

• 00:07:08 The challenges of risk assessment

• 00:09:17 Sales cycles and client relationships in insurance

• 00:22:18 Can you make insurance less boring?

• 00:23:41 Renewal vs. assumptive close

• 00:28:23 Keeping healthcare costs down

• 00:40:45 Self-insurance and level funding

• 00:53:38 Selling insurance companies to bigger insurance companies

• 01:06:26 Bay Area Advisors and Martinis for Moffitt

• 01:20:42 Advice for aspiring entrepreneurs

• 01:24:35 Outro

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Additional Resources:

🔹 Patrick's website: https://patrickriddle.com/

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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