In this conversation, Latasha James and Nina discuss the evolution of content creation, focusing on the transition from being seen as an influencer to a business owner. They explore the importance of brand partnerships, pricing strategies, and the significance of long-form content on platforms like YouTube. Latasha shares her experiences with successful brand collaborations, the importance of maintaining relationships with brands, and the red flags to watch out for when entering partnerships. The discussion emphasizes the need for creators to align their brand partnerships with their values and audience expectations while also highlighting the joy of content creation. In this conversation, Latasha James shares her journey as a content creator, discussing her passion for filmmaking and the joy of creating content. She emphasizes the importance of understanding one's identity as a creator, the significance of niching down for growth, and the strategies for maintaining consistency in content creation. Latasha also highlights the benefits of vlogging as a creative outlet and explores monetization opportunities through social media management. She discusses the evolution of her community and the solopreneur mindset, encouraging creators to align their work with their values and to consider outsourcing tasks that do not bring them joy.

You Can Follow Latasha Here: Website: https://www.latashajames.com/
Instagram: @thelatashajames https://www.instagram.com/thelatashajames/
TikTok: @thelatashajames https://www.tiktok.com/@thelatashajames
YouTube: @thelatashajames https://www.youtube.com/@thelatashajames
Spotify Podcast: https://creators.spotify.com/pod/profile/thelatashajames/
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-freelance-friday-podcast/id1339512399
Social Media Management Accelerator: https://courses.latashajames.com/courses/social-media-management-accelerator?ref=6ee987

Use code SIDEWALKER for 30% OFF (or the 1st month if you choose the payment plan).

Free Vlogging Course: https://courses.latashajames.com/courses/the-art-of-the-vlog
Other links mentioned by Latasha:
Values Assessment: https://personalvalu.es/
Nikon Z 30: https://amzn.to/3Z7CfdA

About Sidewalker Daily:


Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
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How to land paid brand deals, pitching as a content creator, influencer income tips, turning content into a full-time job, creator education, building a sustainable creator business, digital entrepreneurship, how to work with brands, creator collaboration tips, maximizing brand deal value, authentic creator branding, managing client relationships as a creator, scaling as a digital creator, creative business strategies, passive income for influencers, managing multiple income streams, creator productivity hacks, influencer business tips, transitioning from influencer to entrepreneur.



This episode can also been seen on YouTube: https://youtu.be/LZSimPlCK_g