Intro

Our latest guest, Paul Boag, believes that agency owners should never underestimate the long-term value of optimizing the user experience (UX) elements of their agency’s client-facing processes and platforms. During the episode, he explains how focusing on UX strategy can increase profits for you and your clients!

 

What you will learn in this episode: 

 

• How to fine-tune customer and user experiences. 

• What touchpoints are available to agency leaders who hope to improve their UX offerings.

• The best approach for offering UX development and UX strategy services to clients.    

• Why positioning your agency as a consultancy and strategic advisor elevates your brand’s value. 

• The importance of valuing knowledge and expertise over deliverables. 

• How to avoid “giving away the product” in unpaid strategic conversations with clients. 

• Why you need to focus on the meaning your user experience offers clients, not just your internal team. 

 

Bio

 

Paul Boag is a leader in conversion optimization, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA, and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organizations better connect with today’s digital consumers.

 

Paul is also a well-respected figure in the digital sector. He is the author of six books, including Click, Digital Adaptation, and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally. 

 

Resources:

 

• Website: https://boagworld.com/boagworks/

• LinkedIn Personal: https://www.linkedin.com/in/paulboag/

• LinkedIn Business: https://www.linkedin.com/company/boagworks/

• Twitter: https://twitter.com/boagworld

• Paul's additional online resources: https://boagworld.com/subscribe/