In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), reviews trends, highlights and milestones shared on the podcast in 2022. 

The discussion features clips from these previous “The Business of Blueberries” episodes: 

• Driving the Forward Momentum in the Blueberry Industry With Soren Bjorn
• Quality and Genetics – Part Two With Brad Moorer of MBG Marketing
• Global Market Opportunities With Steve Magami
• Elevating the Consumer Experience With Soren Bjorn
• 2022 Trends and Opportunities With Brian Bocock
• Wishes Do Come True, With Gary Wishnatzki of Wish Farms
• A Legacy of Blueberry Research With Bernadine Strik

“The really good thing we've seen is that berries in general, including blueberries, have done really well during the pandemic. And I think we have a lot of reasons to believe that a lot of that will stay with us as people have increasingly made berries a part of their healthier lifestyle.” - Soren Bjorn

“We were down, but we're not out. We've got a lot of fight left in us and there's a space in the global marketplace for all of us, and we need to carve that niche out. If we can do that with superior quality and better genetics, we're gonna be here now and well into the future.” - Brad Moorer

“There are a lot of exciting opportunities ahead for blueberries, both in household penetration and a new global market. We have come a very long way to delight more consumers on a more consistent basis. I couldn't be more excited about what's yet to come in 2023 and beyond, but it's gonna take a great deal of innovation and collaboration to rise to this opportunity.” - Kasey Cronquist

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on December 21, 2022.