In this week's episode of Live Fully with Kratom, the ETHA team reflects on the moments that shaped the year—from big surprises and hard lessons to plenty of laughs along the way. The conversation touches on an unexpected move to Europe, memorable team moments, and the realization that ETHA truly can’t run without Alex (even if everyone jokes about it).

ETHA’s CEO breaks down the biggest kratom trends of 2025, highlighting what gained traction, what didn’t go as planned, and the developments that raised serious questions across the industry. From clearing up long-standing kratom myths to addressing growing concerns around 7-OH and profit-driven products, this episode offers a clear, consumer-first perspective on what responsible kratom should look like—and why ETHA draws firm lines where others don’t.

The discussion remains honest and grounded, featuring meaningful community stories, surprising customer insights, and a look ahead to 2026. Topics include expanding ETHA’s supply chain, growing kratom the right way, and setting bold goals both in the U.S. and abroad.

If you’re looking for clarity, perspective, and a reminder of why integrity matters in this industry, this episode is for you. Tune in, reflect on the year behind us, and step into the new year informed, inspired, and grounded.

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