In this episode of the Live Fully with Kratom podcast, ETHA Co-Founder and CEO Victor teams up with Chief of Staff Baltazar for some hands-on experimental fun. The burning question: what happens when you add lemon—or other low-grade acids—to kratom? Will the lemon juice pull out more or fewer alkaloids? How will it impact the taste, potency, and overall experience?

Join Victor and Baltazar as they explore the chemistry behind kratom extraction. They discuss how acidity can influence alkaloid solubility, experiment with different methods, and observe the effects on both flavor and potency. With their hands-on approach, detailed observations, and a dash of humor, they turn a simple kitchen experiment into a fascinating lesson on kratom science

SHOP ETHA

Discount Code: SITEWIDE20

Valid Through: January 8 - 13, 2026

In this week’s episode of Live Fully with Kratom, ETHA Co-Founder Victor and Chief of Staff Baltazar kick things off with a fun experiment using lemons. Tune in and see what happens!

In this week’s episode of the Live Fully with Kratom Podcast, ETHA Co-Founder Victor and Producer Nicole dive into the topic of fitness and the challenges of sticking to a workout routine. With one of the most popular New Year’s resolutions being to get in shape or start a new exercise regimen, Victor and Nicole decided to put themselves to the test by taking on a 30-day workout challenge, all under the watchful eye of Kevin.

Throughout the episode, they share their personal experiences, the ups and downs of maintaining consistency, and the lessons they learned about motivation, accountability, and the mental and physical benefits of committing to a routine. From surprising moments of growth to the struggles that come with pushing your limits, this episode is a candid and inspiring conversation for anyone looking to make fitness a meaningful part of their life. Tune in and get inspired to take on your own challenges and live fully every day.

SHOP ETHA

Discount Code: ENERGY25

Valid Through: January 1 - 6, 2026

In this week's episode of the Live Fully Podcast, ETHA Co-Founder Victor and Producer Nicole dive into the topic of fitness.

As always, one of the top New Year’s resolutions is to get in shape or start a new exercise routine. In the spirit of the season, Victor and Nicole—under the watchful eye of Kevin—took on a 30-day workout challenge.

This week, in honor of the holiday season, ETHA Co-Founder Victor is joined by his wife, Lisa Chung, for a very special episode of Live Fully with Kratom. Lisa is a high-powered attorney by day, super mom to three incredible boys, and the supportive, inspiring partner behind Victor and ETHA.

On this episode, Lisa shares what it’s really like to be married to a CEO of a kratom company—the triumphs, the challenges, and all the silly, everyday moments in between. She talks candidly about entrepreneurship, balancing family life with professional demands, and the ways she motivates and supports Victor through the highs and lows of running a business.

Listeners will get an inside look at the partnership, friendship, and love that fuels ETHA, as well as practical insights about navigating life with an entrepreneurial spouse. This heartwarming, funny, and inspiring holiday episode is a must-listen.

SHOP ETHA

Discount Code: SITEWIDE20

Valid Through: December 25 - 30, 2025

This week's episode of Live Fully with Kratom Podcast, Victor is joined by his amazing wife, Lisa Chung, a high-powered attorney, super mom, and his partner in life and business. She shares what it’s like being married to a CEO, the highs and lows of entrepreneurship, and how she supports and inspires Victor every day. A heartfelt, funny, and uplifting holiday episode you won’t want to miss.

In this episode of Live Fully with Kratom, ETHA Co-Founders Alexander and Victor break down what truly sets ETHA apart. From the basics of what kratom is and how it works, to its traditional roots and modern-day use, the duo shares both science-backed insights and personal experiences that led them to build ETHA.

Listeners will learn about kratom’s alkaloids, different kratom types, dosing, safety, and common questions around energy, pain relief, and dependence. The episode also addresses industry topics like 7-OH, why ETHA does not sell it, and responsible alternatives for those looking to move away from high-potency products.

Whether you’re new to kratom or looking to better understand the ETHA philosophy, this episode offers transparency, education, and practical guidance.

SHOP ETHA

Discount Code: POWDER25

Valid Through: December 18 - 23, 2025

In this episode of the Live Fully Podcast, ETHA Co-Founders Victor and Alexander re-unite for a special episode, "The ETHA Difference", that takes a look into what makes ETHA so remarkable. The duo takes a deep dive into the essence of ETHA and why ETHA both as a manufacturer, a vendor, and a company, rises so high above the rest in the kratom industry. From ETHA's "hands-on" approach to product manufacturing, to its strict manufacturing and lab testing standards and protocols, ETHA aims not just to make and sell a product, but to educate and give people a safe, high quality, natural alternative for getting their lives back. Check out this episode at the links below and you will no doubt learn a lot about Victor, Alex, ETHA, and the kratom industry as a whole. This is a must-not-miss for the kratom lover and consumer.

In this episode of Live Fully with Kratom, ETHA Co-Founder Victor is joined by Chief of Staff Baltazar for a deep dive into ETHA’s top-selling products. From tablets to mints to extracts, the team shares their predictions, insights, and surprises behind what customers are reaching for the most.

The episode also features an industry update, including Alex’s recent appearance on the We the Species podcast and ETHA’s continued efforts to set higher standards for importing and selling kratom in Europe. Learn why consistent lab testing from source to destination is key—and why it’s such a major challenge in the current marketplace.

Whether you’re curious about ETHA’s bestselling products, interested in industry developments, or simply a fan of the show, this episode is packed with useful context and lively conversation.

Tune in, enjoy the discussion, and—as always—Live Fully!

Alex in We the Species Podcast: https://youtu.be/58IB92xRbLo?si=0U5U7qwLCEE3LuPY

SHOP ETHA
DISCOUNT CODE: SITEWIDE20
Valid Through: December 11 - December 16, 2025

In this week's episode of Live Fully with Kratom, join ETHA co-founder, Victor and Chief of Staff, Baltazar, they break down ETHA’s top-selling kratom products and share an important industry update on improving standards in European kratom sourcing and testing. A quick, informative look at what’s trending, what’s changing, and what it means for the community. Tune in and Live Fully!