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In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected.

We'll talk about:

• The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your growth.
• Generative Engine Optimization (GEO): clarity as the new currency for AI.
• AI agents as shoppers: what it means when software researches, compares, and negotiates for consumers.
• Responsible AI: why governance, rules, and human oversight will define how brands use technology.
• Content in 2026: real storytelling, crafted value, SEO-backed captions, and the end of shallow posting.
• The rise of micro-experts: why niche credibility beats mass follower counts.
• Privacy & first-party data: what owning your customer information really means.

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