Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of Publicity for Good to break down how to think about PR for CPG Brands to build awareness and ultimately drive sales.

We also do a live virtual PR audit for my brand, Joyful Co and discuss which elements of our story are most compelling and which mediums we should focus on.

Want an audit for your brand?

• Book a free consultation call with Heather to help map out your PR Strategy
• Register for our free webinar to get an audit of your PR Strategy and listen to others.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.