Intro

Winning consistent business hinges on filling your pipeline with right-fit prospects. Leveraging authority-building tactics like speaking and writing is one way to achieve this. Today's guest, Henry DeVries, describes how you can help your clients develop lasting relationships with their customers, while also deepening their credibility within the industry.

What you will learn in this episode:

• How to leverage authority-building tactics in your marketing strategies.

• What role a cornerstone plays in your marketing projects.

• How to write a book that builds your authority and credibility.

• The best ways to measure the ROI of authority marketing.

• How to define who you want to talk to and what audience you are targeting.

Bio

Henry DeVries began his career at the age of six on the family dairy farm. Due to a merger and acquisition, he was forced out of the agriculture industry at the age of 12. He turned to marketing and as an agency owner he made big plans and watched them go horribly wrong. Today he is the CEO of Indie Books Intl., a weekly columnist for Forbes.com, and has written 17 books on sales and marketing, including "Marketing With A Book For Agency Owners."

Resources:

• Websites: www.indiebooksintl.com

• www.forbes.com/sites/henrydevries

• https://marketingwithabook.com/

• Linkedin Personal: http://www.linkedin.com/in/henryjdevries

• LinkedIn Business: https://www.linkedin.com/company/indie-books-international/

• Facebook: https://www.facebook.com/indiebooksinternational

• Twitter: https://twitter.com/indiebooksintl