Welcome back to The Messy Success Podcast! In this episode, Elizabeth takes you behind the scenes of her 200th episode promotion and shares a candid debrief on what worked, what didn't, and what every entrepreneur can learn from it. She compares the early days of podcasting to today's digital landscape—where engagement looks different, momentum is harder to measure, and unsubscribes are part of the process.   You'll hear why "excuses to promote" (ETPs) matter, why engagement does not equal sales, and how in-person connections are proving to be one of the most powerful strategies in 2025. If you've ever felt discouraged by crickets on a launch or worried that unsubscribes mean failure, this episode flips the script and shows you how to use data, experimentation, and community to keep moving forward.