As generative AI shakes up industries, those who don't choose to innovate, won't survive.

Let's learn from past disruptions.

Why did Sears lose their top spot as America's favourite retailer, but Hewlett Packard continue to make new products and grow?

By understanding how corporates navigated technological change before, we can create a plan for the future.

This is part 2 in this mini series on The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen.

Listen to this episode to learn:

• Why corporate leaders choose to ignore new opportunities and what to do about it
• What is reasonable to expect of an innovation unit (and what isn't)
• When tolerating failure is appropriate and when it's unacceptable

FREE GUIDE:

Innovate but how? the pragmatist's guide to growth (in business & in life)

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Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.

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