By Sophia Matveeva
5
2323 ratings
The podcast currently has 222 episodes available.
If you want to make a successful product, or have a great career, what do you need to focus on today?
Listen to this episode to find out.
Timestamps
00:00 Introduction
02:06 Product vs. Marketing Problems
03:00 Job Interview Example
05:11 Experience v Networking
06:41 Retention Metrics
08:30 Prioritizing Product over Marketing
10:13 Marketing for Success
For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Do you want to know how one of the world’s largest fintech companies stays on top?
Paypal’s innovation strategy is actually simpler and cheaper than you probably think.
Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself.
You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.
Timestamps:
00:00 Innovation on a Budget
02:55 Constraints in Innovation
05:47 Creative Resource Management
08:56 Building a Culture of Innovation
12:14 Measurement of Innovation
15:08 Levels of Innovation
17:49 Defining a Culture of Innovation
20:52 Success Metrics in Innovation
24:01 Current Trends in Innovation
26:50 Resources for Aspiring Innovators
For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?
In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges.
And you can also use this methodology for any area of your life, so listen up!
You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.
Timestamps
00:00 Introduction
02:46 Five Whys Methodology
06:05 Applying the Five Whys: Bakery Example
08:51 Applying the Five Whys: App Development Example
12:01 Effective Use of the Five Whys
13:53 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble?
There is a methodology called the Hype Cycle that venture capitalists use to answer these questions.
But is this methodology foolproof? Find out in today’s episode.
Timestamps
00:00:00: Introduction
00:01:34: Innovative tech education.
00:02:34: Distinguishing between innovation and trends
00:03:35: Time as a valuable asset
00:04:39: The Hype Cycle
00:09:42: Five phases of the Hype Cycle
00:13:15: Hype Cycle’s accuracy
00:15:41: Evaluating technology beyond the hype
00:18:47: Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.
This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.
Listen to this episode to learn what APIs are and how smart business strategists use them.
This is a re-run of episode 37 of this podcast.
Timestamps
00:00 Introduction and Podcast Review
04:19 APIs: The Interwoven Web of Software
08:38 Connecting Products and Services
09:36 Leveraging Code Snippets
12:02 The Importance of APIs
For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
If we know that ChatGPT makes things up, when should we avoid Large Language Models?
Is generative AI really safe to use when it matters?
Listen to this interview with Dr Heidy Khlaaf to find out.
Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems.
She previously worked at OpenAI and Microsoft, amongst others.
Timestamps
00:00 Introduction
06:32 The Problem-First Approach to AI
14:20 Limitations of Large Language Models
20:49 Augmenting Human Knowledge with AI
23:37 AI Systems Gone Wrong
28:22 AI in Safety Critical Systems
33:47 Questioning Technological Determinism
38:19 AI in Defense
For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Timestamps
00:00:00 - Introduction
00:01:26 - The power of perception
00:02:32 - Burberry's radical transformation
00:03:32 - Burberry's digital innovation
00:05:42 - Aligning brand perception with strategic innovation.
00:07:35 - Branding and Public perception
00:09:30 - Innovation strategies
00:10:29 - Public innovation as a strategic business tool
00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Do you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
If you want to be an innovator in the Digital Age, you must learn from those who came before you.
Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.
Timestamps
00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovatorsFor more career & tech lessons, subscribe to Tech for Non-Techies on:
Do you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil.
The CrowdStrike outage sent the entire world into disarray.
In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.
Timestamps
00:00:00 Introduction
00:02:21 Severity of the CrowdStrike outage
00:03:22 Overview of the CrowdStrike Incident
00:04:23 Implications of Software Malfunctions
00:06:30 Importance of IT Risk Management
00:08:34 Software Testing and Quality Assurance
00:11:27 Aligning Engineering and Business Objectives
00:13:23 Relationship-Building between Tech and Business Teams
To learn about the Post Office disaster,
https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal
For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Do you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching ProgramSay hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
What happens when an acquirer asks to buy a start-up?
The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected.
In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company.
If you're a founder, a corporate innovator, or a start-up investor, this episode is for you.
Timestamps:
00:01:25 - Misconceptions Surrounding Startup Exits
00:02:58 - Creation and Growth of Property Technology Limited
00:04:35 - Challenges of Product-Market Fit
00:07:29 - Importance of Aligning Product with Revenue Generation for Customers
00:08:30 - Adversity Faced During the COVID-19 Pandemic
00:11:11 - Unexpected Boom in the Property Market Post-COVID
00:14:31 - Complex Nature of the Sale Process
00:17:26 - Challenges Encountered During the Earnout Period
00:22:32 - Importance of Thorough Contract Review and Negotiation
00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Do you want to succeed in the Digital Age?
Check out the Digital Leadership Coaching Program
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review
The podcast currently has 222 episodes available.
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