By Sophia Matveeva
5
2323 ratings
The podcast currently has 229 episodes available.
Listen to learn:
Timestamps
00:00 Introduction
01:11 Avoiding Expensive Mistakes
02:53 Lesson 1: The Build Everything Now Trap
06:11 Lesson 2: Marketing Before Testing
09:02 Lesson 3: Expensive Website Pitfall
11:53 Lesson 4: Wrong Assumptions Cost
For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.
In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.
You'll learn:
- Why your 50-page strategy doc is worth less than a tested napkin sketch
- How your "small" idea might actually be a golden goose in disguise
- The real reason PowerPoint presentations don't get funding (spoiler: they're boring)
- Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷♀️
Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything.
Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.
Timestamps
00:00 Introduction
01:07 Prototyping as a Strategic Weapon
02:47 Importance of User Feedback
06:08 Investment Risk and Prototyping
09:03 Prototypes in Marketing and Team Building
For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools.
But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants.
Listen to this episode to learn:
- The sweet spot for using AI in product development (from drafting specs to analysing user feedback)
- Which AI tools to use for prototyping right now
- A step-by-step process to validate your ideas faster using AI
- Common pitfalls to avoid (because AI won't save a half-baked idea!)
Timestamps
00:00 Introduction
03:13 AI in Product Management
06:05 Creating Prototypes with AI
08:55 Testing Prototypes
12:08 Strategic Thinking Before Using AI
15:03 Practical Homework and Implementation
For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Have you ever wondered about how to work with developers effectively without becoming one yourself?
It all starts with five simple, non-technical questions.
In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.
Timestamps
00:00 Introduction
03:12 Understanding the Tech Stack
06:05 Bringing Value as a Non-Technical Person
08:50 Key Questions for Developers
10:45 Importance of Innovation in Tech
For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money.
So how do you get the former and avoid the latter? Listen to this episode to find out.
Timestamps
00:00 Introduction
02:00 Why you should go to conference events
02:59 Conferences are a serious investment
04:18 Conference ROI rules
08:15 What to do at the conference
13:18 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference
For more career & tech lessons, subscribe to Tech for Non-Techies on:
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google?
Listen to this episode to find out.
You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.
You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation.
Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.
For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google
Timestamps
00:00 Introduction
02:52 Understanding Jobs to Be Done
06:00 Psychological Aspect of Product Design
08:56 MVP Features
12:10 Generative AI in Product Development
14:54 Corporate Innovation
18:02 Building Momentum
20:50 Similarities Between Startups and Corporations
24:10 Becoming a Corporate Innovator
27:00 Experience in Entrepreneurship
29:52 Writing a Book for Entrepreneurs
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
If you want to understand how tech companies work from the inside, you need to know what product managers do.
People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists.
Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest.
In this episode, you will learn from Andrew Plato, serial entrepreneur and author of The Founder's User Manual: Practical Strategies for the Startup Leader.
For the transcript, go to: https://www.techfornontechies.co/blog/223-product-management-from-start-up-to-grown-up
Timestamps00:00 Understanding Product Management
02:46 The Role of Founders in Product Management
05:50 Navigating Team Dynamics
09:11 The CEO vs. Founder Dilemma
13:52 Founder Vision
18:03 Lessons for Early Stage Entrepreneurs
22:13 Sales Skills
24:55 Learning from Failure
29:59 Practical Strategies for Startup Success
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
If you want to make a successful product, or have a great career, what do you need to focus on today?
Listen to this episode to find out.
Timestamps
00:00 Introduction
02:06 Product vs. Marketing Problems
03:00 Job Interview Example
05:11 Experience v Networking
06:41 Retention Metrics
08:30 Prioritizing Product over Marketing
10:13 Marketing for Success
For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Do you want to know how one of the world’s largest fintech companies stays on top?
Paypal’s innovation strategy is actually simpler and cheaper than you probably think.
Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself.
You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.
Timestamps:
00:00 Innovation on a Budget
02:55 Constraints in Innovation
05:47 Creative Resource Management
08:56 Building a Culture of Innovation
12:14 Measurement of Innovation
15:08 Levels of Innovation
17:49 Defining a Culture of Innovation
20:52 Success Metrics in Innovation
24:01 Current Trends in Innovation
26:50 Resources for Aspiring Innovators
For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?
In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges.
And you can also use this methodology for any area of your life, so listen up!
You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.
Timestamps
00:00 Introduction
02:46 Five Whys Methodology
06:05 Applying the Five Whys: Bakery Example
08:51 Applying the Five Whys: App Development Example
12:01 Effective Use of the Five Whys
13:53 Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems
For more career & tech lessons, subscribe to Tech for Non-Techies on:
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
The podcast currently has 229 episodes available.
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