If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.

In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.

You'll learn:

- Why your 50-page strategy doc is worth less than a tested napkin sketch

- How your "small" idea might actually be a golden goose in disguise

- The real reason PowerPoint presentations don't get funding (spoiler: they're boring)

- Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷‍♀️

Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything.

Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.

 

Timestamps 

00:00 Introduction

01:07 Prototyping as a Strategic Weapon

02:47 Importance of User Feedback

06:08 Investment Risk and Prototyping

09:03 Prototypes in Marketing and Team Building

 

For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later

 

For more career & tech lessons, subscribe to Tech for Non-Techies on:

• Apple
• Spotify
• YouTube
• Amazon Podcasts
• Stitcher
• Pandora

 

FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)

by Sophia Matveeva, supported by researchers from The University of Chicago

 

Growth Through Innovation

If your organisation wants to drive revenue through innovation, book a call with us here.

Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.