In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this episode.

I'll be covering:

• What are the five holiday marketing trends in 2022?
• What pivots, if any, can you make at this point?
• What can you learn for next year?

Sparkle Award:

Stephanie Gottlieb opens virtual jewellery store in the metaverse

https://mobilemarketingmagazine.com/stephanie-gottlieb-opens-virtual-jewellery-store-in-the-metaverse

News Articles:

Pop-Up Strategies That Power Unique Shopper Journeys

https://www.retailtouchpoints.com/topics/customer-experience/pop-up-strategies-to-create-unique-consumer-journeys-for-long-term-success

Brands are investing in original sound marketing on TikTok

https://www.modernretail.co/marketing/brands-are-investing-in-original-sound-marketing-on-tiktok/

Rough Cut Podcast: Does She Even Go Here?

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Other links from this episode:

Episode #197 - 5 Direct Mail Marketing Ideas for Jewelry Brands - https://joyjoya.com/direct-mail-marketing-jewelry

Transcript: https://joyjoya.com/jewelry-marketing-trends-holiday