The Innovative Agency

206. Specialize by Defining Your Niche, with Corey Quinn


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Intro

When you first started or joined your agency, becoming a 7-figure business may not have been the goal. Yet, as you've grown alongside the business, your sights could have shifted toward greater ambitions. In this latest episode, Corey Quinn, an experienced sales leader, will help you overcome past setbacks and get closer to achieving your agency's current financial objectives.

What you will learn in this episode:

  • The importance of niching rather than being a generalist agency.

  • How to let your clients be the hero of the stories you portray.

  • Unique methods of developing business using cold approaches.

  • Why it helps to create an "assembly line" for your business development process.

  • How to leverage customers throughout the process of choosing a niche.

  • The value of productizing your agency's service offerings.

Bio

Corey Quinn has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO for a $150M+ company. Today, he helps B2B SaaS and Agencies grow from 7 figures to 8 by doing less, not more.

Resources:

  • Website: https://www.coreyquinn.com/

  • LinkedIn Personal: linkedin.com/in/coreyquinn

  • Facebook: https://www.facebook.com/coreyquinn

  • Twitter: https://twitter.com/coreyquinn

Newsletter: https://www.coreyquinn.com/newsletter

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The Innovative AgencyBy Sharon Toerek

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