In this week’s episode, Tatum talks about how to create a marketing plan that never misses 

6:47: Key words are king.

12:04: Don’t focus so much on how to sell that you miss prioritizing how your content will stand out in the current e-commerce influx.

13:28: Make sure you are positioned to be found. 

13:48: Your marketing plan needs to include collecting and analyzing data.

23:11: Knowledge on content to produce comes from data.

29:04: Don’t sell dreams, sell results.

37:43: The more personal and specific you are in your marketing efforts, the better.

41:07: Video still reigns supreme.

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