Intro

Sometimes the market takes a nosedive, but that doesn't mean your agency should be stopped in its tracks. Our guest, Gini Dietrich, offers her perspective on overcoming fear and negativity when your agency is faced with the unknown. She also provides insight into building authority in your niche as well as diversifying to survive future economic downturns.

What you will learn in this episode:

• How fear and negative thinking can keep agency leaders from building an effective safety net.

• What it takes to pivot away from fear and stand up to negativity from yourself and others.

• How to recognize the early indicators of an economic downturn or recession.

• Why it is critical that agency leaders understand their precise production costs.

• The benefits of content development.

• How you can use the intellectual property in your brain to boost revenue and streamline production.

• How to produce and promote content for your personal brand.

Bio

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.

She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media.

Resources:

• Website: https://spinsucks.com/

• LinkedIn Personal: https://www.linkedin.com/in/ginidietrich/

• LinkedIn Business: https://www.linkedin.com/company/spinsucks/

• Twitter: https://twitter.com/ginidietrich