Intro

Agency owners rarely see a year like 2023, where a new technology shakes the landscape and makes many of their legacy processes obsolete. Yet, that is exactly what we are encountering with the widespread adoption of modern AI-powered technologies. The future doesn’t have to be bleak, though. That’s why Steve Pockross is here to help agency leaders find out how they can keep their businesses afloat while contending with the massive shift toward AI-enhanced services. 

What you will learn in this episode: 

 

• How to handle clients inquiring about the viability of AI.

• Why AI tools are so dominant.

• How you can integrate AI tools in your production processes. 

• Why fast and cheap aren’t the best benchmarks for determining the viability of using AI in your businesses.

• Where your focus should be during an upcoming market downturn.

• The difference between wartime management styles and peacetime management styles and why it matters. 

 

Bio

Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 writers supporting the creation of high-quality content at scale in every niche.

 

Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, Marketing Technologies Group, and HSBC.

 

Steve received his MBA from Kellogg School of Business and his MA in history from Wesleyan University.

Outside the office, Steve is a Denver native and enjoys ultimate frisbee, telemark skiing, practicing his Portuguese, and spending time with his two boys. And while he’s not bullish, he’s still hoping for a second career as a Brazilian rockstar.

Resources:

 

• Website: https://www.verblio.com/

• LinkedIn Personal: https://www.linkedin.com/in/spockross/

• LinkedIn Business: https://www.linkedin.com/company/verblio/

• Yes, and Marketing Podcast