In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more efficient and also most cost-effective when it comes to marketing spend. And this year, when predictions for holiday sales are feeling a little uncertain, you'll want to expend the most effort on the people who already know and love your brand.

I'll be covering:

• Why it's important to engage past customers for the holidays
• 5 tips for engaging past customers, even as we enter November
• Why to continue this focus in 2023 and beyond

Sparkle Award:

Cast's First Store Wants to Shake Up Fine Jewelry Retailhttps://wwd.com/business-news/retail/casts-opens-first-store-corte-maera-marin-fine-jewelry-1235392343/

News Articles:

It's not too late to test a live-shopping strategy for the holidayshttps://www.retailbrew.com/stories/2022/10/18/it-s-not-too-late-to-test-a-live-shopping-strategy-for-the-holidays

The RealReal Predicts This Year's Gift Giving Will Focus On "Elevated Classics"https://www.jckonline.com/editorial-article/the-real-real-gift-giving/

Consumers to shop more in stores this holiday: surveyhttps://www.retaildive.com/news/consumers-shop-more-in-store-holiday-season-survey/634674/

Other links from this episode:

Episode #205 - Top 5 Jewelry Marketing Trends for Holiday 2022 - https://joyjoya.com/jewelry-marketing-trends-holiday

Episode #131 - How to Involve Customers in Jewelry Marketing - https://joyjoya.com/involve-customers-jewelry-marketing/

Transcript: https://joyjoya.com/retain-jewelry-customers-holiday-sales