Alex Schultz is the Chief Marketing Officer and VP of Analytics at Meta, where he has spent nearly two decades shaping the company's growth and marketing strategy. He has been instrumental in scaling Facebook, Instagram, and WhatsApp to billions of users worldwide. Alex is is also the author of Click Here: The New Rules of Marketing, the definitive guide to modern growth — available now on Amazon.
AGENDA:
00:00 – Is All Marketing Actually Performance Marketing?
04:00 – When Did Facebook Have the Wrong North Star? What Did They Learn?
16:00 – Will AI Create Companies Run by Just ONE Person?
27:00 – Is AI About to Hit the Biggest Plateau Since Self-Driving Cars?
30:00 – Is China Secretly Winning the Global AI Arms Race?
38:00 – Does AI Kill Content or Supercharge It?
44:00 – Why Brand Marketing Is Harder (and More Important) Than You Think
47:00 – Will Glasses Replace Phones Forever?
51:00 – What Would Alex Do If He Were Sundar at Google Today?
59:00 – What is the Greatest Strength and the Greatest Weakness of Zuck?
View all episodes
By Harry Stebbings
4.4
490490 ratings
Alex Schultz is the Chief Marketing Officer and VP of Analytics at Meta, where he has spent nearly two decades shaping the company's growth and marketing strategy. He has been instrumental in scaling Facebook, Instagram, and WhatsApp to billions of users worldwide. Alex is is also the author of Click Here: The New Rules of Marketing, the definitive guide to modern growth — available now on Amazon.
AGENDA:
00:00 – Is All Marketing Actually Performance Marketing?
04:00 – When Did Facebook Have the Wrong North Star? What Did They Learn?
16:00 – Will AI Create Companies Run by Just ONE Person?
27:00 – Is AI About to Hit the Biggest Plateau Since Self-Driving Cars?
30:00 – Is China Secretly Winning the Global AI Arms Race?
38:00 – Does AI Kill Content or Supercharge It?
44:00 – Why Brand Marketing Is Harder (and More Important) Than You Think
47:00 – Will Glasses Replace Phones Forever?
51:00 – What Would Alex Do If He Were Sundar at Google Today?
59:00 – What is the Greatest Strength and the Greatest Weakness of Zuck?
1,290 Listeners
171 Listeners
1,100 Listeners
2,128 Listeners
236 Listeners
9,901 Listeners
133 Listeners
118 Listeners
515 Listeners
35 Listeners
22 Listeners
37 Listeners
41 Listeners
1 Listeners
45 Listeners