August 16, 2023

20Growth: Why Product-Market Fit is Not Enough, Revenue Does Not Create Usage, Metrics Must Be Before Strategy, Why it is Always Better to Concentrate than Diversify Marketing Channels and Secrets from Hubspot's Growth Engine with Brian Balfour @ Reforge

Listen Later

57 minutes

Brian Balfour is the Founder and CEO of Reforge. Previously, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning and Viximo. He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.

In Today's Episode with Brian Balfour We Discuss:

1. Entry into Growth and Lessons from Hubspot:

How did Brian make his entry into the world of growth?
What does Brian know now about growth that he wishes he had known when he started in growth?
What are 1-2 of his single biggest takeaways from his time at Hubspot that impacted his mindset?

2. The Foundations:

What is growth? What is it not?
What does Brian mean when he says "all growth can be boiled down to 4 things"?
When is the right time to bring in your first growth person?
Should the first growth person be senior or junior?
Should the growth team be standalone or sit within an existing function?

3. The Importance of Product Channel Fit:

What is product channel fit? How should founders approach it?
How do you know when you have it?
What are the single biggest mistakes founders make with regards to PCF?

4. Next Comes Channel Model Fit:

What is channel model fit? How should founders approach it?
What are clear indicators that you have or do not have channel model fit?
What are the biggest mistakes founders make with CMF?

5. Finally, Model Market Fit:

What is model market fit? How should founders approach it?
What are clear indicators that you have or do not have model market fit?
What are the biggest mistakes founders make with MMF?

6. Brian Balfour: AMA:

Why is product market fit not enough?
What does Brian mean when he says "revenue does not create usage"?
What are the biggest dangers of mixing customers and users?
What do Hubspot do better than anyone else to know when an existing product/strategy is dying?
Is it always better to diversify marketing channels?

...more

View all episodes

View all episodes

Download on the App Store

Download on the App Store

Get it on Google Play

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

By Harry Stebbings

4.4

470470 ratings

August 16, 2023

20Growth: Why Product-Market Fit is Not Enough, Revenue Does Not Create Usage, Metrics Must Be Before Strategy, Why it is Always Better to Concentrate than Diversify Marketing Channels and Secrets from Hubspot's Growth Engine with Brian Balfour @ Reforge

Listen Later

57 minutes

Brian Balfour is the Founder and CEO of Reforge. Previously, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning and Viximo. He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.

In Today's Episode with Brian Balfour We Discuss:

1. Entry into Growth and Lessons from Hubspot:

How did Brian make his entry into the world of growth?
What does Brian know now about growth that he wishes he had known when he started in growth?
What are 1-2 of his single biggest takeaways from his time at Hubspot that impacted his mindset?

2. The Foundations:

What is growth? What is it not?
What does Brian mean when he says "all growth can be boiled down to 4 things"?
When is the right time to bring in your first growth person?
Should the first growth person be senior or junior?
Should the growth team be standalone or sit within an existing function?

3. The Importance of Product Channel Fit:

What is product channel fit? How should founders approach it?
How do you know when you have it?
What are the single biggest mistakes founders make with regards to PCF?

4. Next Comes Channel Model Fit:

What is channel model fit? How should founders approach it?
What are clear indicators that you have or do not have channel model fit?
What are the biggest mistakes founders make with CMF?

5. Finally, Model Market Fit:

What is model market fit? How should founders approach it?
What are clear indicators that you have or do not have model market fit?
What are the biggest mistakes founders make with MMF?

6. Brian Balfour: AMA:

Why is product market fit not enough?
What does Brian mean when he says "revenue does not create usage"?
What are the biggest dangers of mixing customers and users?
What do Hubspot do better than anyone else to know when an existing product/strategy is dying?
Is it always better to diversify marketing channels?

...more

More shows like The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

This Week in Startups by Jason Calacanis

This Week in Startups

1,271 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,015 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

172 Listeners

Founders by David Senra

Founders

1,876 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,293 Listeners

Equity by TechCrunch, Mary Ann Azevedo, Kell, Theresa Loconsolo, Rebecca Bellan, Kirsten Korosec, Devin Coldewey, Margaux MacColl

Equity

342 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,977 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

212 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,764 Listeners

No Priors: Artificial Intelligence | Technology | Startups by Conviction

No Priors: Artificial Intelligence | Technology | Startups

123 Listeners

The Ben & Marc Show by Marc Andreessen, Ben Horowitz

The Ben & Marc Show

129 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

444 Listeners

AI + a16z by a16z

AI + a16z

30 Listeners

Lightcone Podcast by Y Combinator

Lightcone Podcast

21 Listeners

Training Data by Sequoia Capital

Training Data

36 Listeners