Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.
In Today’s Episode We Discuss:
00:00 – The $3.3B Growth Engine Behind ElevenLabs
04:55 – Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong)
15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work
20:15 – How to Build Sharded Growth Teams That Actually Scale
26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product
33:00 – The Truth About CAC, Payback, and Performance Marketing in AI
39:05 – SEO Isn’t Dead: The Mini-Tool Strategy You Should Steal
44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales
48:40 – Why You Don’t Need PMs and the Rise of Growth-Led Product Teams
View all episodes
By Harry Stebbings
4.4
478478 ratings
Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.
In Today’s Episode We Discuss:
00:00 – The $3.3B Growth Engine Behind ElevenLabs
04:55 – Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong)
15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work
20:15 – How to Build Sharded Growth Teams That Actually Scale
26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product
33:00 – The Truth About CAC, Payback, and Performance Marketing in AI
39:05 – SEO Isn’t Dead: The Mini-Tool Strategy You Should Steal
44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales
48:40 – Why You Don’t Need PMs and the Rise of Growth-Led Product Teams
1,281 Listeners
1,043 Listeners
177 Listeners
1,937 Listeners
2,290 Listeners
339 Listeners
227 Listeners
9,263 Listeners
129 Listeners
125 Listeners
463 Listeners
32 Listeners
21 Listeners
43 Listeners
36 Listeners