You probably don't think much about duration of milking time for a cow or how protein content might vary from one cow's milk to another. But if you're a dairy farmer, these are the sort of things that can keep you profitable. Technological application along with rapid increases in data analysis is happening on modern dairy farms. Dr. Jeffrey Bewley of U.S. Registered Holsteins explains the cool stuff his organization is working on to make cows better and the lives of dairy farmers better. The bonus: consumers get tasty dairy products and less natural resources are used to produce milk. Give this a listen! Sponsored by LandTrust landtrust.com