Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has everything to do with crafting an unforgettable VIP experience. From private butlers to rooftop pools, the trip offered more than just relaxation—it served up inspiration for how pet businesses can create elevated service tiers that keep clients loyal and begging for more.

Tune in to hear why offering premium services isn’t just a luxury—it’s a smart move for boosting retention, revenue, and reputation. Whether you’re running a bustling daycare, grooming service, or training facility, Fern dives into practical, scalable ideas to make your business the “first-class” option in town. If you’ve ever considered adding a high-end package, this episode will show you how to make it irresistible.