In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not 100% driving the results you want and deserve? Get off the beaten path and do something that no brands are doing or that few brands are doing.

I'll be covering:

• Why it's more important to look for missed opportunities than to copy other models in marketing
• 5 of the biggest missed opportunities in jewelry marketing
• How to know you're on the right track and when to pivot, especially if you're doing something that no one else has done or is doing

Sparkle Award:

Catbird - https://www.catbirdnyc.com/

News Articles:

Fashion retailers that push gift cards and discounts will win big this holiday season, a Morning Consult report revealed

https://www.retailbrew.com/stories/2022/11/01/fashion-retailers-that-push-gift-cards-and-discounts-will-win-big-this-holiday-season-a-morning-consult-report-revealed

The 5 Jewelry Trends for Winter 2022-2023 Prove More is More

https://www.marieclaire.com/fashion/jewelry-trends-winter-2022-2023/

Weekend Briefing: How jewelry brands are surviving the supply chain crisis

https://www.glossy.co/fashion/weekend-briefing-how-jewelry-brands-are-surviving-the-supply-chain-crisis/

Other links from this episode:

Blue Ocean Strategy - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

Episode #172 - Livestream Shopping for Jewelry Brands - https://joyjoya.com/livestream-shopping-jewelry-brands

Episode #187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands - https://joyjoya.com/email-marketing-heroes-jewelry

Transcript: https://joyjoya.com/missed-opportunities-jewelry-marketing