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#2143 The software taking the teeth out of manipulative marketing
As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry.
So she created a solution to demystify taste and help consumers make better choices based on their actual preferences.
Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.
Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.
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By Andrew Warner
4.5
519519 ratings
As someone who loves whiskey, I know that most purchase decisions come down to marketing and how the bottle looks. Well, today’s guest noticed that too–particularly in the wine industry.
So she created a solution to demystify taste and help consumers make better choices based on their actual preferences.
Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.
Katerina Axelsson is the founder of Tastry, a SaaS and insights company using AI and flavor chemistry to predict how consumers will perceive sensory-based products before they hit the market.
Sponsored by
HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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