Today we're diving into the technical aspects of marketing and the potential impact of generative AI. In this episode, our guest, Josh Golden, Chief Marketing Officer at Quad, shares insights on the transformative nature of generative AI in marketing and knowledge work. From the challenges faced by leaders in the marketing services industry to the importance of understanding the process and uses of AI, we explore the paradigm shift AI brings in agencies and client companies.

What you will learn in this episode:

• Why generative AI has the potential to revolutionize marketing and knowledge work.

• How the marketing services industry can face challenges such as increasing complexity, the need to adapt to new technologies, and a lack of support for marketers.

• Why agencies and marketers need to embrace AI and incorporate it into their services.

• What makes understanding the process and uses of AI crucial in academia and agencies.

• Why agency owners should combine gut instincts with data-driven decisions to make strategic business choices.

• Why agencies and companies must establish internal policies and procedures regarding the use of AI.

• What is behind the growing interest in new technologies like Chat GPT, VR, AR, Web 3, and NFTs.

Bio

With more than two decades of experience in marketing, branding, media, and content, Josh Golden is one of the most connected connectors in the marketing ecosystem. Today he is leading a brand transformation as CMO at Quad. He heads a highly collaborative team that works with marketers around the world to create campaigns, programs, assets, and direct marketing materials that clear the path for better, deeper, easier consumer engagement.

Resources:

Website: https://www.quad.com/

LinkedIn Personal: https://www.linkedin.com/in/joshuajgolden/

LinkedIn Business: https://www.linkedin.com/company/quadgraphics/

Twitter: https://twitter.com/joshuajgolden