In this episode of NFR Extra, we sit down with 2024 PRCA Sound Director of the Year & 2025 Wrangler NFR Music Director Brad Narducci for one of the funniest and most entertaining conversations yet. Raised around rodeo with a bull-riding father and bronc-riding grandfather, Brad shares how he unexpectedly found his path in the sport—not as a cowboy, but behind the music. What started as a dare to announce a tourist bull riding event in West Glacier, Montana—with nothing but a Jimmy Buffett CD and pure chaos—turned into the beginning of an unforgettable career.

Brad tells the story of learning how to DJ, mastering the art of reading a crowd, and eventually making the jump from announcing to becoming one of rodeo's top music directors. From weddings and small-town events to major PBR productions and ultimately the Wrangler NFR, he reflects on the journey, the pressure, and the moments that made it all feel real. He also shares behind-the-scenes insight into his first year as NFR Music Director, including the unforgettable moment he hit play on opening night and the electric atmosphere surrounding Stetson Wright's iconic 90-point ride.

Filled with jokes, laughter, and nonstop storytelling, this episode perfectly captures Brad's personality and passion for entertaining fans on rodeo's biggest stage.