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Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over.

I just looked at our Black Friday results and I have to respectfully disagree.

In this episode, I sit down with Josip Belina, our funnel strategy lead who has helped our clients make tens of millions of dollars over the past eight or nine years. Out of about 20 campaigns we ran, 75% of our clients had their best month ever. Combined, they made over $800K in November alone.

A guitar teacher went from $25K a month to $165K. A piano teacher expected $30K and hit $70K. A language learning client went from $13K to nearly $58K.

But here's why I really wanted to record this episode. Most course creators completely ignore January. That's a mistake. Your New Year New You campaign could be your second best promo of the year, maybe even your best if you're launching something new.

Josip breaks down exactly when to send your emails in January 2026, the promo structure that works, and something most creators miss entirely. If you've got existing customers who already bought your main offer, that revenue could be 50% or more of your total promo. You're probably leaving serious money on the table.

If you think your course business has peaked, watch this and see what's actually possible.

🔥 Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://funnels.datadrivenmarketing.co/order-bump-blueprint

🔥 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements