Intro

In this episode of The Innovative Agency, Chris Dreyer, founder of rankings.io, discusses the ever-changing world of search engine optimization (SEO). We’ll delve into the technical aspects of SEO and how it is influenced by market factors and artificial intelligence. Agency leaders can also expect to learn what shape SEO marketing may take.

 

What you will learn in this episode: 

 

• How to avoid churn in SEO agencies.

• How to manage communication in digital agency relationships.

• The proper length for SEO content. 

• The importance of developing a strong brand and consistent company culture.

• Why niching down ultimately proves to be beneficial for most SEO agencies. 

• What the future of SEO marketing looks like. 

 

Bio 

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

 

In addition to owning and operating Rankings, Chris is the *Wall Street Journal* and *USA Today* best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

 

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. 

 

The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Resources:

 

• Website: https://rankings.io/

• LinkedIn Personal: https://www.linkedin.com/in/chrisdreyerco/

• LinkedIn Business: https://www.linkedin.com/company/rankingsio/

• Facebook: https://www.facebook.com/chrisdreyerco 

• Twitter: https://twitter.com/chrisdreyerco

• Instagram: https://www.instagram.com/chrisdreyerco/