Today we’re into the behind-the-scenes journey of taking a beloved cult-favorite product from small-batch to store shelves across the country. I’m joined by the Justin Oleesky, COO of Coconut Cult, a brand that’s made waves in the probiotic space with its ultra-potent coconut yogurt—and a company that’s learned a lot about what it takes to scale into national distribution without losing your mind.

We’ll explore the operational challenges that come with growing fast: managing complex retailer requirements, staying resilient through economic uncertainty and tariffs, and keeping logistics on track when your systems start to buckle under volume. You’ll also hear how they chose CRSTL as their EDI partner, what makes CRSTL different from other providers, and how that decision transformed their backend operations—saving time, reducing errors, and unlocking growth.

Whether you're just starting to think about wholesale or already in retail and feeling the pressure of scale, this episode is packed with actionable lessons for founders, COOs, and operations leads alike.

Sponsored by CRSTL

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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.