In this episode of The Real Build, I sat down with Lior Arussy. Lior is one of the world’s leading authorities on customer experience, business strategy, and organizational transformation. Lior is a sought-after speaker, consultant, and the founder of Strativity Group, where he’s helped Fortune 500 companies shift their mindset and strategy to achieve breakthrough results. He’s authored several influential books, including Next is Now and Exceptionalize It!

Most recently, Lior has released his latest book, Dare to Author!: Take Charge of the Narrative of Your Life, which encourages individuals to own their life stories and transform challenges into opportunities for growth.

Lior’s insights aren’t just theories. They are proven methods that inspire leaders to embrace change, drive exceptional customer experiences, and build thriving businesses.

In this episode, we talked about:

Businesses are not willing to be held accountable for the outcome.

Culture is what happens when you leave the room.

Do you have a plan to rise up when a mistake happens?

The right customer is right. The wrong customer belongs to the competition.

How do you assess the right customer?

You don't need to set aggressive goals. You need to create aggressive value.

Tell more stories and give more numbers.

Guest Info: Lior Arussy

Website: ⁠LiorArussy.com 

Otentu.com (Company)

ImprintCX.com (Company)

Linkedin: ⁠linkedin.com/in/liorarussy

Host Info:

Email: [email protected]

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