Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don't have any at all… or just sort of tack them on as a little extra thing, almost as an afterthought? Today, we talk about the importance of social proof when convincing prospects to buy from you as opposed to buying from anyone else, specifically utilizing online reviews. If you aren't turning your happy customers into raving fans, you're losing sales before you even have a chance to sell them.