Identity is a core concept here at Level 10 Contractor and the key to making your marketing pop and you stand out from the competition. Rich consults a client and helps them define their core principles and identity. Together, they tease out evidence to prove the claims and write Level 10 marketing.

This podcast is all about Canvassing. Yes… door knocking. I know, I know… it’s not something you’re really into. But what if there was a way to make it work… I mean, REALLY make it work? Rich interviews Chris Thompson, otherwise known as the canvass king. He’s got a unique approach to door knocking that gets results that are 5 to 10 times BETTER than traditional canvassing. FIVE TO TEN TIMES MORE LEADS! His method works where others fail because he overcomes the biggest problem canvassers face… which is breaking down the wall that people immediately put up when they see a canvasser. This method is different--but it also makes perfect intuitive sense.

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… You knew this day was coming--it’s the day when you finally decide to get up to date with marketing technology and get on board with texting. Hey, it’s not just for teenagers anymore. Actually, that was like 15 years ago! Now texting is, without a doubt, the most effective and efficient way to stay in touch with your customers and prospects for your contracting and remodeling business.

It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we focus on hunting leads and lead generation in general.

Happy 4th of July--it’s Independence Day, and Rich has a special message for you today called “Here's What Liberty Looks Like.” It’s his unique twist on freedom--and the privileges & responsibilities that come with it. He’s going to tell the follow-up story to last year’s Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, “Every American has already won the lottery, and they don’t even know it!” But when Kariuki started sending money back to his parents in Kenya, he quickly discovered what happens if things are simply handed to you. Take these lessons into your day to day contractor operations. 

It’s another Throwback Thursday, where we dig into the vault and find marketing gold from days gone by. Rich is going to talk about Telemarketing… and per the title, he’ll discuss TEN different ways to use the phone in your contracting or remodeling business. Make sure you listen to all TEN… you just might get a great idea that you hadn’t really considered before.

Rush accidentally discovered the holy grail of business: turning customers into lifetime assets that appreciate in value over time. In this eye-opening episode, Rich Harshaw breaks down how this legendary rock band's business model can transform your contracting business from feast-or-famine transactions into generational wealth.

Let's talk about billboards! No secret what Rich is going to cover, but to give you a bit more detail, he'll be talking about when to use them, what to buy, and what to put on them.

It's Monday, which means it·s time for our next installment our "5 Ways to Monday" series and today Rich will be talking about advertising for pretty much no money at all. Yep, none. He's got 5 great ideas for you, including one that he gets REALLY excited about!