The Level 10 Contractor Daily Podcast

Today's podcast is all about FUN! Specifically, it's a challenge to you to find ways to make doing business with your company more fun! It's not only possible, it might actually be a big competitive advantage for you. Without further ado, here's Rich talking about having a little FUN!

The traditional marketing funnel is dying. Today's customers don't want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing "playground" using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they're ready to buy.

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's podcast title is "Let's Talk About Hopelessness," and it gets really personal. Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… the common connection in all three stories--people who had lost hope. How did they gain it back--let's listen and find out.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we drill down into one of the 5 pillars of identity: specifically Bedside Manner. If you aren't sure what identity is or what the 5 pillars consist of, don't worry, we have you covered on this episode. We'll remind you what you need to know and then show you 5 ways you can improve your bedside manner with customers. Suffice it to say for now, identity is what makes you stand apart from the competition and your bedside manner showcases exactly how sympathetic you are to your customer's experience and standing alongside them the entire way.

Today is the second in a two-part series featuring two and a half hour training sessions that Rich gave last week for GAF in Texas–first in San Antonio (yesterday's podcast) and then in Austin–today's episode. In last week's intro, I gave a detailed overview of how the two presentations are the same, and how they are different, and why it's probably worth your while to listen to both. So crank up last week's pod for that explanation. Now I present to you without further comment or introduction, the Austin Training.

It's another Throwback Thursday… and today we dip into the vault to pull out a webinar Rich did about 5 years ago on the topic of Turning One Sale into Many. The webinar is pretty long, and covers two distinct topics, so I'm going to give you the first half today--proximity marketing… and the second half next Thursday… getting referrals. In both cases the idea is simple and easy to understand: Leverage your customers to get them to help you find MORE customers. Today, Rich will go through his Super Robust Proximity marketing program… including touching the neighbors several times with different kinds of mailers… and culminating in what Rich calls "micro canvassing." This is a great program that while easy to understand, takes a bit of DOING to get it off the ground.

What can you learn from contractors who've built nine-figure businesses—and the mistakes they'd avoid next time? Rich and Qualified Remodeler's Pat O'Toole preview TOP 500 LIVE 2026, from growth and profitability to lead generation, AI, and sales leadership. Hear why Rich keeps coming back for the speakers, the trade show, and conversations with people doing the work.

Today is the FOURTH volume of our series called "10 Identity-Based Radio Ads in 10 Minutes"...and as the name would suggest, I'm going to play 10 ads for you… each is a minute long… so that's 10 minutes. You'll hear 2 ads each from 5 different Level 10 Clients… These are ads that are on the air, working hard to get great results for our clients! This is what you can expect from Level 10 if we help you with your radio–or TV–in your market.

You don't need a Bud Light budget to become the contractor homeowners remember. In Part 2 of his OTT series, Rich reveals six ways to use streaming TV alongside direct mail, canvassing, storm response, home shows, and traditional TV. Learn how to target the right neighborhoods, reinforce your existing campaigns, test commercials, and turn repeated exposure into more appointments and sales for your company.