On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about Identity!

On this MEGAPOD, We give you part two of the best L10 Podcast Episodes about SEO!

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about SEO!

It's Sunday, and that means it's time for some inspiration. For the month of December, we're replaying the best of the best of our episodes curated over the entire run of over 2000 episodes. Not clips, not bits, but entire show-stopping episodes back to back to back covering a single relevant and compelling marketing topic. We're calling these mega pods… episodes so gigantic and jam-packed, each one is a feast to remember. We thought we'd begin thinking about a principle that's close to Rich's heart. What is it? Agape Love.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor's gain? Hopefully after today's round of clips, you'll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right follow-up.

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I'm talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about how to overcome lazy phone habits and set more appointments.

It's Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few years ago, they paid about a thousand dollars to build a small, 9-page website… and despite the site NOT doing a lot of the things that Rich preaches on this podcast, the site seems to be doing "well enough" at generating enough leads to keep them as busy as they want to be. Does Rich have a bigger vision for them? Of course he does! But since the company is so small… and essentially has no budget… he goes into Bob Villa mode and shows them how to do it themselves.

Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because you've been doing something a certain way for a long, long time–is that still the best way to do it now? He's going to encourage you to dig into your numbers to validate and verify your assumptions, and not to be afraid to change if your status quo methods aren't measuring up.

You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be answered by the master, Rich himself, on the podcast today. Basically think of it like this: would you rather run a marathon if you weighed 480 pounds… or 180 pounds? Well, your website is probably the internet version of a 480 pound marathon runner, and that's no bueno. For Google, for your website visitors… it's just all around bad.

t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he'll show you FIVE ways to make it happen.