Want to get the great results that come from canvassing without having all the hassle of recruiting and managing a canvassing crew? Well do we have a treat for you! Today Rich is going to talk about what he calls "Micro-Canvassing," and no, we're not talking about hiring a bunch of short people to knock on doors. Nope. We're talking about scaling the process down from a van full of guys to just one person… and instead of sending him out to knock doors cold, Rich is going to give you some ideas on how to grease the wheels before he ever knocks a door--to give him a better chance of actually making an appointment. This idea was the forerunner of the Brand Ambassador… and has great applications for the Brand Ambassador program.

Today Rich exposes a giant, fraudulent shell game many SEO companies play with their clients. It's called "Let me show you a bunch of web traffic and clicks so you think we're doing something productive but then fail to show you any actual leads." Or something like that. Seriously, this is great info–stuff you absolutely need to know… and after Rich exposes the ruse, he'll explain how to create Quality Traffic… which leads to the only thing that really matters… which is LEADS. And oh by the way–he'll show you to know EXACTLY how many organic leads you are getting… so you don't have to guess or take it on blind faith.

Today's podcast goes a little bit outside the normal marketing topics… but not too far. Rich is going to give you 5 great ideas about how to increase employee morale. He's worked with a lot of really great companies over the years, and he's cherry picked some of their best practices for keeping employees motivated and happy.

It's another Sunday podcast, and today's podcast is all about perspective. You're going to meet two very different people with two very different stories--David, and Jack. Beyond that, I don't want to give too much away.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we are going to discuss the brand ambassador program. What's a brand ambassador? To keep it simple, a Brand Ambassador is a young person who goes into customer's homes after you've completed their project, gives them a gift, walks them through completing online reviews, and then uses a very specific formula for getting upsells and referrals. The Brand Ambassador also does some door-to-door canvassing around your customers' neighborhoods and finds even more new customers for you. If you don't have one yet, you'll demand one after listening to today's episode.

Rich shares how AI can help home service and remodeling companies generate 200–500 leads a month—warning that isolated AI tools aren't enough. He unveils the Contractor Command Center, an integrated AI marketing system, and previews his live Operation Lead Surge event in Nashville on October 2, sponsored by CallRail and G4 Marketing.

It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications, how you look, doing something unexpected and memorable, dealing with problems, and getting your team to buy in. And trust me… you're going to love the story in the middle about Joe The Installer. This is hard-core Level 10 Stuff.

On today's episode, Rich is going to talk in detail about Identity-based blogs·what they are, why they·re important, and what you can expect when you start to integrate these into your website and SEO.

On today's podcast, Rich answers questions from a client about TV advertising, including: should you be on HGTV? Which local news programs should you choose? What about OTT? And should you try to save the 15% agency commission by buying it yourself. Rich, let the answers fly!

Today is Monday, so that means it's time for the next installment of our "5 Ways to Monday" series--very popular, I might add… and today we're going to be talking about Confirmation Bias. Rich is going to define confirmation bias by telling his famous "Holiday Inn Express Showerhead" story… then talking about the Trust Pyramid… then show you how each of the segments of the Trust Pyramid actually ARE the pillars of Confirmation Bias. Rich makes it all easy to understand and extremely relatable to your business.