What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone has an opinion… but the truth is, nobody knows for sure. So how do you make decisions about advertising and marketing when it's hard to predict the future? Rich's answer on this topic will always include on piece of advice: Lean into your identity. And on today's podcast, he's going to tell you why it's even MORE important when the economy is uncertain, like it is now.

Everybody's going "cuckoo for Cocoa Puffs" for AI these days… as I am sure you're aware… and everyone's trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we're interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you're gonna have to listen. Note: This intro was NOT written by Chat GPT.

How would you like to get more money for every sale your company makes? I mean, instead of $10,000, for example, you can get $10,500. THAT'S what today's podcast is all about… getting more money from your customers. Rich will give you 5 ways, to be precise… including focusing on branding, raising your prices, using value-added incentives, leaning heavier on financing, and generating non-competitive leads. This is a quick, easy listen, but it's packed with GREAT ideas.

Today's Sunday Podcast is actually a "throwback" episode… going back to a series of personal development webinars that Rich did clear back around 2009 and 2010… that we will feature here, on our Sunday podcasts, for the rest of the month of August. This episode today is called "The Mastermind," which is a concept that was originally taught by Napoleon Hill… about tapping into the power of thought and "the infinite mind of the universe." Sound a little weird? Maybe it is.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. On today's showcase, we highlight financing and how to use it. Rich has talked about financing before, and he calls it a contractor's "secret weapon" for getting higher closing ratios and higher average sale amounts. If you're not already on the finance train before listening to this episode, you will be afterward. And by on the train, I mean offering financing every single time you set foot in a prospect;s house, up front, talking in terms of monthly payments from the first second you open your mouth.

Imagine a fruit tree for a minute–you plant it, and it takes a year or two before it becomes mature enough to bear edible fruit. But once it does, guess what–it will continue to feed you and your family FOREVER. That's kind of what Rich is going to talk about today on the podcast… a marketing tactic that you plant now, give it a minute to mature, then it keeps on delivering leads and sales to you and your company FOREVER.

Today's podcast is another ThrowBack Thursday, and for this one, we're getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks. What's quick picks? It's a potpourri of marketing topics--sorta like a throwback version of Random Saturday… and the webinar covers 10 topics, including choosing ad sizes, looking official, contest dos and don'ts, design tips, how to make people like you, using toll free numbers, profiting from your competitors, using iPads, and negotiation tactics. Today's podcast will cover the first half… then we'll come back again next Thursday and go through the second half. Fair enough?

Brace yourself–this is "one of those" episodes… RIch is in rare form as he explains why Website and SEO companies are not good at creating Websites and SEO that actually work. Can you handle the truth?

Does your company knock doors looking for new prospects? If you do, you're gonna like today's podcast. But even if you don't, you're still gonna wanna listen… because Rich just might convince you to give it a try. Canvassing kind of has a bad rap because it's so difficult to manage… and since more and more neighborhoods are banning it. But it can be effective… IF you use a few of the tips and tricks Rich is going to share with you here today. How to find the right guy, what to do before you ring the doorbell, what to do when they open the door, how to break their pattern… it's all included in this episode.

Your lead conversion engine is broken, and you're bleeding money because of it. Rich breaks down five ways to fix it now: deploy the Identity Bomb, build out hopper systems, audit your sales process, use financing aggressively, and lean into social proof. Stop leaving money on the table — start rolling these out today.